Montana Artrepreneur Program (MAP) helps visual artists develop a sustainable business in art both by learning more about the art of entrepreneurship and by obtaining a Certification of Market Readiness. MAP is based on the idea that learning should be accessible, affordable, flexible, collaborative, and useful. It is not just a theoretical exercise, but the opportunity to actually develop the tools needed to build a sustainable business by:
MAP has been designed to help build a network of artists ready to compete in the larger marketplace. We know, from having surveyed artists in the program, that MAP Certified artists have a higher likelihood of success in business. In a survey conducted by Decision Support Partners, Inc., MAP participants from through 2016 who had not yet certified reported a 654% increase in net art sales and a 183% increase in gross art sales on average since participating in the program.
Certification is available to artists who have participated in a MAP cohort, have an inventory of artwork ready to sell, and have collected the physical proof of the each of the 35 items in the Artrepreneur’s Toolbox©. Once a MAP artist feels ready to be evaluated, they will need to:
Certification is a review process conducted by jurors and coaches. Jurors evaluate work according to program standards. Those standards are reviewed by coaches and program staff to maintain relevance and purpose. Because teaching tools and business standards
constantly evolve, an individual’s course experience may have offered very slight variations to the expectations in place at the time the artist chooses to submit their tools for certification review. Careful planning is recommended to ensure a successful outcome.
Toolboxes are reviewed for certification once yearly, generally in late spring, by two to three MAP coaches according to a point system. Artists can pass; receive a “conditional pass," meaning that they are given a provision to make recommended adjustments to their materials by a certain date; fail; or pass with “distinction," meaning the jurors could find no room for improvement.
The next deadline for submission of a completed toolbox will be in the spring of 2021. Please check back in the fall for a specific due date.