Marketing Insights

Using Social Media to Sell Art

Artist Rickie van Berkum interviews friend and painter Julie Chapman about her approach to using social media to market and sell her work. Click to watch the video.

The Art of Leadership ePublication

This publication offers excellent information on participation and governance for Montana arts organizations, both rural and urban.

Building Arts Participation in Rural America: Success Stories (2007)

Learning from Montana Arts Organizations

These publications, written by Louise K. Stevens, chronicle audience development strategies undertaken by seven Montana arts organizations while participating in a major audience development initiative of the Montana Arts Council. The initiative was funded by the Wallace Foundation and these publications serve as a model for arts organizations all across rural America.

Fund Raising Ideas That Work in Rural America (2006)

Compiled by John Barsness of Montana Arts for the Montana Arts Council, this publication offers a snapshot of more than seventy successful special events, annual fund drives, membership drives, capital campaigns and sponsorships mounted by arts organizations all across the country.

Building Arts Participation in Rural America: The Montana Story (2004)

Year One: Learning to increase Participation and the Return on Investment.

Model Marketing and Fundraising Ideas from MAC Grantees